Everyone who hears the word Apple nowadays thinks about the Ipod, Iphone, Imac or the Ipad. Although I remember an apple originally being a sort of fruit.
The last three to four years apple have made an enormous economical progress. Most people who have bought an Apple device are hooked for life to the brand. The marketing technique Apple uses is just pure genius.
When you read that one man is getting a $44 million, you think it is an absurd amount of money. Most of the time I concur when managers, CEO’s, etc. get these kinds of paychecks but in the case of Ron Johnson I thought he even should have had more.
I’ve been to an Apple store myself and I have to admit, I was dazzled. It’s just as the brands products, innovative and pure class. You get to see the product up close in front, feel it and use it. It’s a pleasure to hold a product which has been made to perfection by the Apple designers. Thanks to the concept of Ron Johnson this is possible and Apple have made an enormous profit because of it.
The prices of Apple products are not to say high at least. But because of the Apple store people are actually seduced to buy an Apple product. I’ve been seduced myself and even though sometimes you aren’t happy after you have been seduced. This time I really was.
Steven Vonckers
http://tech.fortune.cnn.com/2010/10/30/44-million-for-mr-genius-bar/
I agree with Steven that the products of 'Apple' are innovative and pure class. However, I don't agree with what he says about the prices. The new iPhone 4 costs 629 euros, just for a telephone with extra applications. The iPad costs about 799 euros. It is indeed a minicomputer, but still.. It's a high price. Some people wait 24 hours or more to get a chance to buy the new products of 'Apple'. The products are incredible innovative but I won't buy one and certainly won't wait 24 hours or more for e.g. a telephone.
ReplyDeleteDaphné V.E.